- UX Design
- UI Design
- Creative Design
The Problem
In the Mexican online gambling market, loyalty programs often feel generic and culturally neutral, making it difficult to build an emotional connection with players. As a result, users don’t feel truly engaged, which in the long run reduces both commitment and brand loyalty.Our Solution
We created a character universe inspired by alebrijes—the colorful, imaginative creatures well known in Mexican culture. These characters are visually striking, culturally relevant, and instantly likable. This way, the loyalty system doesn’t just reward players, but also delivers a unique, locally rooted experience that strengthens their bond with the platform.
Research in Mexico
Understanding the market and culture is essential in a project like this, as it’s the only way to create an experience that feels truly relevant and authentic to users. A loyalty program works best when it goes beyond functional rewards and builds an emotional connection with players. To achieve this, it’s crucial to understand which symbols, stories, and visual elements resonate with the local audience. In Mexican culture, alebrijes are deeply rooted and beloved motifs, so building a character universe around them not only captures attention but also delivers a culturally authentic experience that forges a genuine bond between players and the brand.
